The State of Nonprofit Donation Pages
A free report looking at the online giving experience of 203 nonprofit organizations
About NextAfter
NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work.
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For any organization to raise money online, a donor has to land on a donation page. And based on brand new research from RaiseDonors and NextAfter, every organization has room to improve their donation page.
In fact, after analyzing the donation pages of 203 nonprofits across 12 verticals, we found that...
- 40% of nonprofits require non-essential information to complete a donation
- 78% of organizations use ‘Donate’ language instead of ‘Give’ or ‘Support’
- 54% of nonprofits don’t pre-select a preferred giving amount
In this free research report, you’ll discover everything we learned from these 203 nonprofit donation pages, and get more data-driven insights to help you:
- Use copy to communicate why someone should give
- Upgrade one-time donors to recurring donors
- Improve your online giving experience
- And much more.
You’ll also learn tested and proven strategies from real experiments with real organizations that will help you verifiably increase donations and revenue from your online donation pages.
Get your free copy of the donation page research study
See how your organization’s donation page compares to others around the industry and discover new strategies to help increase online giving by requesting your free report using the form below.
What fundraisers say about NextAfter research:
"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."
- Margaret, Layne Consulting
"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"
- Anna, Lakehead University
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